Drop correlation, Causal AI is your ultimate marketing wingman

“If sunburn rates are higher when more ice creams are sold, shouldn’t there be warnings about the dangers of eating ice creams?”

Turns out, both were just the unfortunate side effects of sunny days. That’s correlation—things happening at the same time, but not necessarily influencing each other.

Causal AI, on the other hand, cuts through the noise and tells you the real story. Instead of just showing that email open rates are high, it tells you why they’re high. Was it the snazzy subject line? The timing? The influencer shoutout? Causal AI connects the dots and makes marketing science, not just guesswork.

Causal AI is here to change your marketing game. 

Words of wisdom from my pup

Where can you use Causal AI?

1. Let’s start with Ad spends:

A leading e-commerce company was using influencer collaborations to drive sales. Direct correlation, yes!

However, this is what Causal AI had to infer: 

Influencer collaborations only drove sales when paired with time-limited discount codes. Without the codes, engagement was high, but sales? Not so much.

The difference - well, traditional analytics will show you that ad spend correlates with sales, but that’s just a polite way of saying, “Hey, you’re spending money, and things are happening!” Causal AI goes a step further—it tells you which specific ad campaigns, creatives, or platforms are actually driving revenue. No more burning money on the digital bonfire of ineffective ads.

2. What about Hyper-personalization:

Remember those ‘You left this in your cart’ mails? Stop prying on me.Aggressive retargeting will only cause irritation for the customer. Here comes the use of causal AI which can predict a bundle of nudges that can drive a customer towards purchase. That bundle may include a reminder mail, but it can also be related product suggestions, a 24-hour VIP access for first time visitors rather than the ‘Sale now live for the next 24 hours’...it has to be a dynamic mix, and a well timed one. 

3. Smarter Customer Retention without the Guesswork

Stop already with the birthday discounts, app notifications like darts in the dark. Here’s a discovery that a subscription box company made through causal AI. The company discovered that their “win-back” email campaign only worked if sent within seven days of a customer canceling. After that? Too late. They adjusted their timing and increased re-subscriptions by 28%.

4. Making SEO and content marketing more attuned to Semantic AI

Google is point blank searching for value. Don’t shy away from long form content, just that instead of stuffing it with keyword fluff, try adding case studies, use cases and detailed value propositions and watch magic happen on SERP.

In this era, marketing without Causal AI is like driving blindfolded with Google Maps shouting vague directions in the background. Sure, you might reach somewhere, but is it where you actually wanted to go?

Whether you’re a startup looking to optimize your ad spend or a Fortune 500 company aiming to master customer retention, Causal AI is your not-so-secret weapon. And if you’re not using it yet? Well, let’s just say your competitors probably are.